Rihanna Launches Beauty Agency
Rihanna has always been willing to try out an unconventional lipstick shade on the red carpet, and sported more hair colours and styles than anyone we’ve ever encountered, but now she has cemented her status as the patron saint of beauty by founding a beauty agency – Fr8me – with partner Benoit Demouy. The Los-Angeles-based firm assists make-up artists, hairstylists, manicurists and stylists in booking advertising campaign, editorial and commercial works.
“We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills,” Rihanna told The Hollywood Reporter. “Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do.”