Beyoncé Rocks an Ivy Park X Adidas Grill in Her Latest Ad

Beyoncé is bringing the heat with her upcoming Ivy Park x Adidas collection.

In the latest clip posted to her personal Instagram account, Bey is seen posing alongside former K-pop group 2NE1 member CL and various models, as the pair show off several pieces from the collection. The promotional clip is interspersed with striking shots of Bey hurtling through the air, posing in a retro sports car and generally looking fierce.

Beyoncé appears at the end of the ad wearing a flashy grill emblazoned with the Ivy Park logo.

The short video, along with another of the superstar’s newest promotional posts, focuses heavily on what looks like a maroon and orange tracksuit, punctuated by knit hats, socks, and some sweet kicks with a decidedly more muted color scheme.

A different shot of of Bey also finds her clad in a flowing, orange look, complete with familiar Adidas stripes on her sleeves (and her feet) as well as an ornate beaded design in her braids, which matches the Ivy Park logo.

The line, according to Beyoncé herself, is set to drop on January 18, though pricing and specific items haven’t yet been revealed.

Queen Bey and Adidas announced earlier in 2019 that the pair were teaming up on a new collaboration that included both sizzling workout gear, lounge-worthy athleisure pieces, and footwear. In a press release from Adidas, Beyoncé called the team-up “the partnership of a lifetime.”

“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” the “Lemonade” singer said in April 2019.



Credit: Instyle



About The Author

Yetunde Onanuga is the Business and Advert Manager for Maverick Multimedia, publisher of Acada Magazine where she doubles as the Beauty and Lifestyle columnist. She’s also the creative Director of Beautyful Beauty Ventures; a Make-Up/MakeOver and Fashion and Style outfit.

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