Wizkid sets to change the game as he signs new Sony deal
Nigerian pop singer, Wizkid, has been tipped to change the game in taking African music to the world after putting pen to paper with Sony Music Entertainment subsidiary, RCA Records.
The singer who got on to Sony in 2016, sealed the deal following his latest collaboration with Drake, ‘Come Closer’. “It’s hard for me to describe what I do, since I work with rhythms from Afro-Beat, reggae, hip-hop, dance hall and others. What’s important to me is for music to be real, authentic, raw and timeless. I don’t wanna be boxed in to any one genre,” Wizkid told Billboard in a statement.
Commenting on the deal, RCA Records chairman and CEO Peter Edge said, “We are thrilled to welcome Wizkid to the RCA Records family. He has become a superstar in the African music scene and will be a
game-changer in bringing African music to the world. We are extremely excited to have him as a part of RCA and are eager for the journey ahead.”An excited Sony Music International president of Northern & Eastern Europe and Africa, Adam Granite also added, “We couldn’t be more excited to welcome WizKid to the Sony Music family,” said in a statement.
“This is an incredibly important signing as we look to make Africa a major source of repertoire for the world. Wiz is a key ambassador for this movement and we look forward to helping him conquer the globe.”
In celebration of his new deal, ‘Starboy’ dropped a new music video earlier yesterday, ‘Sweet Love’.