Watch This Face: Assa Baradji

We meet the latest French model taking the industry by storm

Following the whirlwind of the autumn/winter 2018 fashion weeks so far and the current topics of female empowerment being a common theme in both the clothing and casting alike, there has been a positive increase in racial diversity throughout the show season.

Assa emerged onto the modelling circuit at the Balenciaga spring/summer 2018 show, alongside a typically cool line up of new faces in addition to the supermodel Alek Wek, a pioneer in the industry for dramatically challenging common perceptions of beauty. Assa’s debut show was closely followed by editorial work with Vogue Italia shot by Harley Weir, an opportunity that pushed her career in the right direction. Assa was spotted at a young age by her now agent. Since then, she has demonstrated editorial appeal, featured in advertising campaigns with MSGM and Jacquemus, and proved her fashion-show professionalism.


“We saw Assa grow up in our kids division and decided to represent her at Cover very quickly,” says Jean-Baptiste Lubin of Cover Models. “Considering her unique beauty, she is a very humble and authentic girl. I predict she will have an excellent season.”

At her first show in London this year, Assa’s dramatic gaze and afro hair, matched with a sunshine-yellow ensemble at Mulberry, was a bold look pulled off in her own poised, elegant style. Her equally vibrant look at Burberry was a historic moment in fashion, since it was Christopher Bailey’s final show. The collection was a celebration of past, present and future, and we predict Assa’s future is bound to continue to flourish.

We talk to her about the products she can’t live without, her idol Naomi Campbell and her positive message to fellow emerging models.

How were you discovered?

“When I was 14, my sister Kassy sent some pictures of me to an agency for kids in Paris and when I was 16 I was transferred to my current agency for adults, Cover.”

If you weren’t modeling, what career would you pursue?

“For now, I’m still at school and I don’t really know what my dream job would be yet.”

What would you say has been the highlight of your career so far?

“I would say Balenciaga because that show started everything.”


Source:  Harper’s bazaar


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