Here is a list of the richest YouTubers in the digital entertainment industry in 2024
In the dynamic landscape of online content creation, YouTube continues to serve as a platform for individuals to showcase their talents, entertain audiences, and build lucrative careers.
There are a number of YouTube users also known as YouTubers who have made a name for themselves while sharing engaging and immersive content on the platform that generates millions of views consistently.
Here is a list of the richest YouTubers, per Favoree, in the digital entertainment industry in 2024:
- Jeffree Star – Estimated Net Worth $200M
Known for his makeup tutorials, beauty product reviews, and cosmetics line, Jeffree Star has transformed YouTube fame into a thriving business empire.
His loyal fan base and diverse revenue streams, including his cosmetics brand, Jeffree Star Cosmetics, have earned him substantial income. This business venture developed into one of the biggest hit in the beauty industry.
Jeffree Star has also invested in the cannabis industry, real estate and merchandising.
- MrBeast – Estimated Net Worth $120M
With a massive subscriber base and a reputation for extravagant stunts and philanthropy, MrBeast tops the list as the second highest-paid YouTuber. His videos often feature jaw-dropping challenges, giveaways, and impressive acts of generosity.
Sponsors and brand partnerships have played a significant role in his success, allowing him to channel resources into charitable endeavors which further cemented his position as a YouTube icon.
The evolution of MrBeast – Rise to fame
In July 2023, MrBeast shared with his Twitter followers that a recent video, produced at an estimated cost of $3 million, earned him $167,000 in advertisement revenue within just a few days.
As for diversification, the 25-year-old has branched out from video-making and now has his own fast-food chain, MrBeast Burger. Even if the company is now suing him for $100 million.
- Like Nastya – Estimated Net Worth $104M
Nastya, a young Russian YouTuber, has risen to prominence with her family-friendly content, including toy reviews, vlogs, and educational videos. Through strategic brand partnerships and merchandise sales, Nastya has become one of the wealthiest content creators on YouTube, captivating audiences of all ages.
- Ryan’s World – Estimated Net Worth $100M
Since his meteoric rise to fame, Ryan Kaji has maintained his status as one of the wealthiest YouTubers. With his engaging toy unboxing videos, educational content, and merchandise empire, Ryan continues to captivate young audiences worldwide, solidifying his position at the forefront of YouTube success.
- Jake Paul – Estimated Net Worth $60M
Jake Paul has become an online powerhouse, but his path to fame isn’t for everyone. He rose to stardom with sometimes shocking content on Vine, a now-closed platform. This approach, while creating a huge following, also made him one of the least popular YouTubers according to user reviews.
Paul hasn’t let the criticism slow him down. He’s turned his online fame into a money-making machine.
High-profile boxing matches, like the one against Nate Diaz that reportedly earned him $2 million, are just one piece of the puzzle. Music and sponsorships add to his financial success.
- Dude Perfect – Estimated Net Worth $50M
The sports entertainment group Dude Perfect continues to soar to new heights in 2024. With their captivating trick shots, humorous skits, and collaborative endeavors, the members of Dude Perfect have cultivated a massive following and lucrative business opportunities, securing their place among the richest YouTubers of the year.
- PewDiePie – Estimated Net Worth $40M
Despite facing competition and controversy over the years, PewDiePie remains a dominant force in the YouTube landscape. With his loyal fanbase, diverse content, and entrepreneurial ventures, Felix Kjellberg continues to amass wealth and influence, solidifying his position as one of the richest YouTubers in 2024.
- Ninja – Estimated Net Worth $40M
Ninja’s infectious personality and top-notch gaming skills propelled him to superstardom on Twitch, the world’s leading platform for live streaming. He later transitioned to YouTube, further solidifying his online presence.
For a brief period, Ninja even dabbled with Microsoft’s Mixer platform, reportedly inking a multi-year contract worth a staggering $20-30 million (according to Forbes). However, Mixer’s closure in 2020 forced him to return his focus to YouTube.
Ninja’s content recipe is a winning mix: gameplay highlights that showcase his skills, informative tutorials, and exciting collaborations with fellow gaming celebrities. This engaging formula has translated to significant financial success on YouTube. Major brands have lined up to partner with him, showering him with lucrative sponsorships and advertisement deals.
- Markiplier – Estimated Net Worth $38M
Mark Fischbach, better known as Markiplier, maintains a strong presence on YouTube with his gaming videos, vlogs, and charitable initiatives. With a dedicated fanbase and diversified revenue streams, Markiplier continues to thrive as one of the top earners in the digital entertainment industry.
- Dan TDM – Estimated Net Worth $35M
Daniel Middleton, or DanTDM, remains a prominent figure in the gaming community with his Minecraft gameplay videos and family-friendly content. With a dedicated fanbase and strategic partnerships, Middleton continues to thrive as one of the top-earning YouTubers in 2024.
-Vanguard
