Plus-Size Brand Lovesick Expands Its Size Offerings With an Empowering New Campaign
Shoppers, rejoice! Lovesick, the trendy new sister brand of plus-size retailer Torrid, is expanding its size offerings to correspond with a fierce new campaign celebrating body positivity—giving smaller ladies an opportunity to shop the brand’s affordable threads.
In a statement, the brand, which launched in April last year, announced all of its clothes will now be available in sizes 8-26—previously, the smallest size it offered was a 10. This size expansion is part of the brand’s effort to put its “own spin on inclusiveness” through a new campaign called “Love Comes In All Shapes.”
The campaign, which features top plus-size models Barbie Ferreria, Diana Veras, Lulu B., and Kylie Jenner’s BFF Jordyn Woods, is focused on celebrating individuality and body positivity, much like its four ambassadors who’ve all used their platforms to promote size inclusivity. And while the words “body positivity” and “inclusivity” have been thrown around a lot in fashion lately, Lovesick is committed to backing up its promises. In fact, the brand’s size expansion represents one of the first times a plus-size retailer has broken out of its mold and offered threads for straight-size shoppers.
In addition to practicing what it preaches, Lovesick is partnering with child rights organization Plan International’s “Because I Am A Girl” campaign, which works to empower girls and young women around the world through education. One percent of all sales are donated to the development, which provides uniforms, tuition, and school supplies to girls in need.