Nicki Minaj Transforms From Mom-Next-Door Into Magical Fairy in H&M Holiday Video

Nicki Minaj is  spreading some seasonal cheer as the star of H&M’s holiday campaign.

Along with starring in the retailer’s holiday ads, the rapper will also appear alongside Jesse Williams in a magical holiday film. Though the full video doesn’t make its debut until November 28th, H&M shared a short teaser to announce the project.


In the film directed by Johan Renck, Minaj transforms from your average, down-to-earth mom into a whimsical winter fairy named “the Wisest Thingy” (if I ever turn into a fairy, remind me to use this name too). Williams, meanwhile, plays the dad—bringing new meaning to the internet’s favorite comment, “MOM AND DADDDD.” The two play parents to a little girl hunting down the evil brother of Santa Claus in order to save Christmas.

“I love the film’s over all empowering message. I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the Holidays,” Minaj said in a statement from the brand.


Appearing in both the video and print campaign is H&M’s new holiday collection—which spans from tulle skirts to cozy knit sweaters and festive dresses. Starring model Anna Ewers, the images reveal a variety of must-have pieces to shop from the brand before the official holiday season commences. The pieces will start to roll out in H&M stores and online at this November.




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