Grand masters of data, Globacom, added a total number of 2,804,450 to its subscriber base in the third quarter of 2021.
Telecom industry statistics published on the website of the Nigerian Communications Commission (NCC) showed that Globacom recorded the highest number of voice and internet subscribers in the third quarter of the year which ended in September, 2021.
In the voice category, the company expanded its active customer base to 52,934,990, having added 2,804,450 new subscribers, with other networks following in distant positions. Airtel and 9mobile added 369,842 and 75, 341 new customers respectively. On the other hand, MTN recorded a loss of 4,266 customers.
Also in the internet subscriber category, Globacom recorded a total of 1,497,139 new internet users, thus moving from a total of 37,875,966 customer in Q2 to 38,902,243 at the end of Q3.
Airtel came second, moving up from 36,235,905 in Q2 to 36,706,811 at the end of Q3. Reverse was however the case for the duo of MTN and 9mobile as they recorded losses. MTN lost 1,182,649, thus going down to 58,412,242 from 59,594,891 in Q2, while 9mobile moved from 6,108,151 in Q2 to 5,901,383 in Q3 having lost 206,768 subscribers.
According to observers, Globacom’s consistent dominance of the sector is partly attributable to the innovative products and services the operator is offering the market and its efficient broadband internet connectivity.
The new products include its customer –centric price plan, Berekete PlusPlus which is considered as one of the best offer available for subscribers enjoyment. It comes with unprecedented N1,000 bonus upon successful activation of their lines, in addition to 700% bonus (400% for voice and 300% for data) on every recharge, to call all networks in Nigeria. It also has 100% bonus for data customers for the first four months and additional data bonus on first recharge of the month for six months.
There is also the on-going Joy Unlimited Extravaganza Promo which offers over 500,000 prizes, including luxury cars, different household appliances such as fridges, television sets and generators, which will be won by lucky subscribers, in addition to data prizes being won on a daily basis.