“Unstoppable and Unapologetic: Don Lamba on ‘The God’s’ project and Owning His Space in Afrobeats”
In the world of Afrobeats, certain artists come along and shake the industry to its core. Don Lamba, the CSE Records founder, artist, and producer, is one of those artists. From the rural hustle to the main stage, Don Lamba’s journey is one of resilience, grit, and undeniable talent. With his debut EP, The God’s, he’s bringing a sound that blends traditional African roots with bold, modern beats. This isn’t just music; it’s a story, his story.
One of his signature moves? Whistling. A sound we might take for granted has now become one of the most distinctive, exciting elements in Afrobeats. In Afro-Whistle, his first single, Don Lamba uses this skill to set a new trend, pushing boundaries and capturing listeners worldwide. But it’s more than just an innovative sound; his music speaks to perseverance, empowerment, and the journey of embracing one’s potential.
Don Lamba is more than an artist, he’s also a mentor. With CSE Records, he’s creating opportunities for young talents, guiding them to reach their dreams. Now, as he gears up to take Afrobeats global, Don Lamba talks to Acada Magazine about his journey, his unique sound, and his vision for the future. Don’t miss this exclusive interview with an artist destined to make history!
Don, you’ve just dropped your debut project, The God’s. What’s the story behind the title?
The track The God’s is raw, it’s real. It’s my story, the highs, the lows, everything. The title? It’s about embracing the divine within. I’ve never backed down from anything. Since day one, I believed that the Bible and the universe are all telling us we’re God’s children, with that same spark of power inside. This EP is me pushing my limits and proving that I’m in control of my destiny.
Your whistling style in ‘Afro-Whistle’ is something nobody saw coming. Where did that idea come from?
Whistling is just me. It’s in my bones. Around the time I was creating this song, KC’s Ojapiano was trending, so I thought, why not do something similar but with my own twist? Even when my producer doubted the beat, thinking it was a bit dated, I didn’t let up. I kept pushing because I knew it had to be unique to me.
Whistling in Afrobeats? That’s a bold move. Has it always been part of your style?
It’s always been there. I dabble in all genres, but whistling, that’s my signature. It’s part of who I am.
You worked with Oba Naija and Ajura on ‘Afro-Whistle’. What was it like having them on the track?
They bring this intense passion that matches mine. They’re great artists with a real love for music, and I wanted them to be part of this journey.
Afro-Whistle and The God’s both have a fusion of traditional and modern beats. How do you manage that?
Music isn’t just a job; it’s something built into my DNA. When you have it, you have it. I’m taking this moment to show the world what I’ve got, and I’m coming for the global stage, no doubt.
What makes your sound stand out in Afrobeats right now?
I’m more than just an artist; I’m also a producer and music director. My sound? It’s a mix of everything that’s out there, blended with my own flavor.
Being an artist and the owner of CSE Records, how does that dual role affect your music?
I look up to people like Don Jazzy and Olamide Baddo, but I’m doing this my way. I’m building my own empire as Don Lamba.
CSE Records is home to new talents. How do you guide their careers?
I invest in people who are serious about growth, who can handle responsibility and take feedback. It’s all about building the future with a solid foundation.
The God’s is an anthem of resilience. What’s the core message for your listeners?
Simple, don’t ever give up. I’m living proof. I came from a ghetto, not the Lagos kind but real rural hustle. It’s my truth, and I want others to feel that strength.
The collaboration with 3plebeatz on ‘The Gods’ has real energy. How did that track come together?
When two producers, artists, and directors like us team up, it’s bound to be fire. We brought everything to this track and nailed it.
Where do you see Afrobeats going in the next five years?
Afrobeats has too much talent to fade away. With fresh energy from artists like Asake, Burna Boy, and myself, the genre is only going up from here.
As a key player in the Nigerian music scene, what challenges have you faced?
Promotion is a major challenge. Some promoters have been a problem, but I’m working my way around it and finding the right people.
When you’re creating music, where does the process start?
It’s all intentional. I have a specific audience I want to reach, and I’m working to connect with them soon.
Why is Nigerian music so infectious worldwide?
The beats, the resilience, it’s the soul, spirit, and energy in our sound. My beats, Asake’s, Burna Boy’s, all of them lift people up.
What’s coming up next for you? Should we expect new releases, tours, or collaborations?
Get ready! 2025 is about to be a year of back-to-back hits. We’re taking over the stage for real.
Many young fans are looking up to you. Any advice for aspiring musicians?
Find a good label with a supportive team. Don’t rush; a 5-year contract is fine if it’s with the right people. And get a lawyer before signing anything.
Was there a pivotal moment that drove you to pursue music and start CSE Records?
Music has been in me since childhood. I played lead and bass guitar back in school, but I waited until I had a business foundation to dive fully into my passion.
What’s the secret to staying relevant in the fast-paced music industry?
Stay true to yourself. Write lyrics that reflect who you are, make the best beats, and relevance will follow naturally.
What legacy do you want to leave in music and culture?
I’m aiming for a legacy that outshines even Mavin and YBNL. I want CSE Records to become a lasting symbol of greatness in the industry.
