David Beckham has launched a grooming brand, House 99, cementing his male beauty icon status, while continuing to challenge the idea of what it means to be ‘masculine’.
Created in partnership with L’Oréal Luxe, Beckham’s new venture merges British barbershop culture with hair, skin, beard and tattoo expertise.
“For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look,” Beckham explains.
“I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so.”
The range consists of 21 skin, hair, beard and body products – all created, tested and approved by Beckham himself – with something for all male skin and hair types.
However, you’ll be able to shop these products from March, when it rolls out in the UK, plus a whopping 19 other countries.