Advertising Agency, X3M Ideas, has won two awards at 2024 Lisbon International Advertising Festivals Group.
The win marks the second consecutive year the agency will be winning the awards in Lisbon, Portugal. It won two bronze medals for the campaign “Don’t Burn Their Future” done for Federal Competition and Consumer Protection Commission (FCCPC). The campaign won in Awareness, Fundraising & Advocacy Campaign category and Health Wellness Campaign category.
Last year, X3M Ideas won silver and bronze medals for ‘The Soot Life Expectancy’ and ‘Vote For Your Future’, and was African Agency to win.
‘Don’t Burn Their Future”, aims to combat the growing consumption of tobacco products among youths. It also addresses rise in young and underage access to tobacco products and intends to curb the impact on society.
X3M Ideas leveraged Nollywood and created a 26-episode telenovela with a storyline that dramatises the dangers of smoking in a format loved by Nigerians. This was supported by a national campaign that included TV, OOH, social, and Nigeria’s first “burning” billboard, all demonstrating children’s dreams going up in smoke.
X3M Ideas’ Chief Executive, Steve Babaeko, said the award is dedicated to FCCPC and its clients for believing in his agency. He added the win would inspire his team to give their best, and to continue impacting society.
