Africa International Film Festival (AFRIFF) has partnered MTN to boost the African film industry to develop indigenous content.
This collaboration aims to revolutionise the African film industry, opening up avenues for filmmakers and creating opportunities for promotion and distribution of indigenous content.
AFRIFF, recognised as the largest annual film festival in Africa, has been in the forefront of showcasing exceptional African cinema and nurturing talents for over a decade.
Through this partnership, AFRIFF and MTN aim to bridge the gap between talented African filmmakers and a wider audience as the streaming landscape is dominated by global streamers.
Founder of AFRIFF, Chioma Ude, said in a statement: “We are thrilled to partner MTN, a leader in the telecommunications industry.
“This collaboration will empower African filmmakers, providing them with the means to reach a broader audience and ensuring their incredible stories are heard.
“Together, we will redefine the African film landscape and foster growth of the industry.”
Chief Digital Officer of MTN, Aisha Umar-Mumuni, added: “Digital entertainment has become an integral part of our day-to-day lives, and growth in the use of smartphones and digital services has compelled the need to provide digital solutions and partner organisations, such as AFRIFF, to distribute indigenous African content, making them accessible regardless of geographical locations.
“We are well-positioned to lead the charge as the biggest ICT operator in Africa, committed to using technology to promote the continent on the global stage.”
This year’s festival, with the theme: ‘Indigenous 2.0 Global’, holds November 5 and 11 at Landmark Centre in Lagos.
