itel Nigeria marks a milestone with its TikTok live product launch, unveiling the itel Power 70 smartphone and Smart Watch Lux 1. The event was a resounding success, attracting over 10,000 live viewers and garnering a total of more than 73,100 views, 1,012,900 total likes, 5,400 total followers and 2600 top views.
Itel Unfiltered – The Growth
The itel TikTok Live Show, known as itel Unfiltered, started in March 28th, 2024 as a platform where the itel brand can connect with its fans, communicate and get feedback. The itel Unfiltered has been steadily growing its online presence and engaging both existing and new fans. From with fewer than 100 viewers, the show now consistently attracts over 1,000 views per session, thanks to its captivating mix of relatable, fun, and informative content which is different from the usual brand page.
Interestingly, prior to the Power 70 Live Tiktok Launch, the itel P65 phone was also launched Live on Tiktok on the 10th of October 2024 and was a massive success, with over 9,400 live viewers joining the livestream and over 100,000 total views.
Messaging Style and Content Blueprint
itel Unfiltered isn’t your typical brand-led TikTok Live – it’s an interactive talk show designed to connect with our fans on a deeper level. Focused on lifestyle, engaging discussions, and captivating content, it kept our audience entertained and invested.
This platform created an open space for the itel brand to engage directly with its community, fostering real conversations. Held every Tuesday and Thursday, each session explored diverse topics ranging from social issues and sports to trending conversations on social media.
itel Unfiltered wasn’t just a live session—it was a conversation that mattered.
The itel Power70 TikTok Live Launch: itel’s Second Product Unveiling on TikTok.
Preparation Stage
Ahead of the launch, itel strategically generated excitement through warm-up promotions, including teaser content and collaborations with key opinion leaders (KOLs) to amplify awareness and attract more fans to the live event. This multi-phase strategy created strong anticipation, resulting in an unprecedented turnout. Additionally, word-of-mouth marketing played a crucial role, with event-related articles published on platforms such as Nairaland, Reddit, and Quora to further boost engagement.
Launch-Day
The itel Power 70 live launch stood out for its innovative dual-studio setup, designed to engage both online viewers and in-person attendees. One studio was dedicated to the live stream where itel KOL’s: Doyin, Onyeka, Peller, Purple Speedy and others featured in the live ensuring a seamless digital experience, while the other hosted the offline audience, creating an immersive and interactive atmosphere. This approach heightened the energy of the event and expanded its reach.
Beyond unveiling the itel Power 70, the launch also introduced the Smart Watch Lux 1, offering fans an in-depth look at their features, benefits, and exclusive offers. It was more than just a product showcase – it was a platform for real-time engagement, reinforcing itel’s commitment to delivering not only cutting-edge devices but also unforgettable experiences.
itel’s presence on TikTok has seen remarkable growth through itel Unfiltered, a content-driven initiative that has fostered a loyal and expanding community. The success of the itel Power 70 live launch is a testament to our dedication to innovation, continuously finding new ways to connect with and excite our audience.
What’s Next for itel?
Following the remarkable success of its Power 70 TikTok Live Launch, itel has redefined product launches in Nigeria. By seamlessly merging advanced technology with entertaining, interactive content, the brand has captured the hearts of young consumers.
As itel continues to break new ground and redefine the tech landscape, one thing is certain – this is only the beginning.
