In a move marking its debut creation in Nigeria, Coca-Cola recently unveiled its latest limited-edition beverage, Coca-Cola Wozzaah Zero Sugar.

Senior Frontline Marketing Manager for Coca-Cola Nigeria Limited, Soji Omoigui, expressed her excitement over the newly released product during its launch which took place in Port Harcourt at the weekend.

Omoigui said the product was crafted to highlight Africa’s rich heritage, offering a unique flavour profile inspired by the continent’s diverse cultures and landscapes.

She said: “Coca-Cola Wozzah blends tropical notes with exotic fruits and spices. It is designed to appeal to both local and global taste preferences and is offered exclusively at select outlets across the country.

She also announced Coca-Cola’s collaboration with renowned Nigerian Afrobeats artiste, Lojay, to amplify the authenticity of the product’s launch.

According to her, “Lojay’s dynamic energy resonates with the young generation, celebrating and redefining African culture through music and art.

“Coca-Cola Wozzaah is a tribute to African culture, merging innovation and creativity. Lojay’s involvement promises to create unforgettable experiences for our Gen Z consumers,” Omoigui stated.

The launch event showcased live performances from Lojay and other top artistes, transforming the product reveal into a vibrant cultural celebration.

This initiative, Omoigui emphasised, includes a blend of digital and physical experiences, inviting consumers to engage meaningfully with African culture.

According to her, the newly launched product symbolises cultural pride and innovation, inviting everyone to celebrate Africa’s artistic diversity.

Additionally, she noted that the brands’ partnership with WafflesnCream offers exclusive merchandise that reflects African vibrancy.

“This strategy deepens connections with consumers, emphasising cultural representation alongside the beverage,” the Senior Frontline Marketing Manager added.