Coach’s New Y2K-inspired Denim Bags Are Selling Fast

Y2K-inspired denim-on-denim dressing that’s posed as the perfect transitional uniform. Coach’s denim bag collection, which includes iconic silhouettes like the Soho bag, is a genius way to giddy up on all the trends in one swing, and it’s likely that your handbag collection is lacking in the supremely versatile, timeless texture.

It’s no secret that denim is a style chameleon, as it serves as an easy neutral that pairs with practically anything — but we’ve never seen it look so elegant, that is, until Coach added its special luxe touch that has shoppers lined up to get their hands on these dreamy blue jean pieces. To celebrate the new denim collection, Coach launched a denim-covered Find Your Courage campaign featuring Chinese actress Wu Jinyan.  

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