MultiChoice, in partnership with Africa Magic, organisers of the Africa Magic Viewers’ Choice Awards (AMVCA), has announced that the 10th edition of its prestigious awards will hold on May 10 and 11.
The organisers also unveiled ace filmmaker, director, producer, and pioneer Academy Director of the MultiChoice Talent Factory, Femi Odugbemi, as head judge of the awards.
MultiChoice’s Executive Head of Content and Channels for West Africa, Dr. Busola Tejumola, described the 10th AMVCA as a celebration to mark a decade of brilliance, innovation, and the sheer magic of African storytelling on screen.
The AMVCA has established itself as the benchmark for excellence in the African film industry.
This year’s edition, MultiChoice said, would be the celebration of excellence in filmmaking and a heritage of an award that has improved careers and boosted talent development on the continent.
Dr. Tejumola said the pool of quality entries received for the awards had tasked the jury and head judge to ensure quality review.
“For this edition, we received entries from films and talent across Africa. Shortlisting has begun and we will now move to the judging phases.
“For this special edition, we are making changes to the award categories. The Best Actor and Best Actress, as well as the Best Supporting Actor and Actress categories will now be determined by the jury. We are also delighted to announce ace filmmaker, director and producer, Femi Odugbemi, as the Head Judge for the 10th AMVCA.
“In partnership with our sponsors, Amstel, Pepsi, Promasidor, and Martell, we call on Africa to join in this celebration as we begin with the announcement of final nominees in each category, live across all Africa Magic channels, on March 24, at 8 p.m. The voting portal will open immediately after the announcement,” Tejumola said.
The 10th AMVCA’s two-day celebration will begin on May 10 with the Young Filmmakers and Content Creators event in the morning, followed by the Cultural Day and Opening Night celebration in the evening, while the Main Awards ceremony will hold the night of May 11, the organisers said.
Commenting on the task before the award jury, Odugbemi said: “This prestigious award is celebrated for its unwavering dedication to excellence. The jury remains steadfast in ensuring that only the most outstanding works earn a spot on the nomination list.
“Having served as the head judge in previous editions, I can unequivocally state that evaluating the remarkable submissions by talent across Africa is an extremely challenging task I assure everyone that the final selection will truly represent the best in the field.”
