David Adeleke aka Davido is the highest-earning Nigerian celebrity on Instagram, sitting only behind Egyptian and Liverpool football player, Mohamed Salah in Africa overall.
Davido placed first after he earned $128,300 (over N52 million) per marketing post from his Instagram account in 2021 according to figures from HoppersHQ, an Instagram planning & scheduling tool.
As of the end of 2021, the Afrobeat singer reportedly has over 20.4 million followers.
Yemi Alade is the closest rival to Davido, as she earned $88,100 (N36.49 million) from each marketing post she makes on Instagram in 2021, to sit 2nd in Nigeria and 3rd in Africa’s Instagram rich list.
The singer has 14.01 million followers on the photo-sharing platform, making her one of the most followed artists in Nigeria, ahead of Wizkid.
Ayodeji “Wizkid” Balogun completed the top five Instagram earners in Nigeria with $77,000 per post, as the ‘Essence’ singer boasts 12.23 million followers on Instagram.
Insight
Davido and Wizkid were the only Nigerian male celebrities that made the top 10 list in Nigeria and Africa, while their eight female counterparts graced the domestic chart.
Nollywood actresses dominated the list with five representatives, while four celebrities from the music industry and one media personality made the top 10 for Nigeria.
Other Nigerian top earners
Funke Akindele came third with her Instagram page which is followed by 13.3 million followers and valued at $83,600 per post, making her the only Nollywood actress in the top five.
Tiwa Savage, with 12.49 million Instagram followers, came in fourth place. In 2021, a post on the singer’s page will cost $78,600.
Wizkid rounded out the top five with a $77,000 Instagram post. Surprisingly, the Grammy winner has less Instagram followers than the three ladies, who have a total of 12.23 million.
Mercy Johnson Okojie, another Nollywood celebrity, finished in sixth place, earning $65,300 each post on her Instagram profile, which was followed by 10.38 million users on the social media network.
Mercy Aigbe came in seventh place with $61,500 per post and 9.77 million followers, while Adesua Etomi-Wellington came in eighth with 4.23 million Instagram followers and $26,700 from a single post.
-Amazingtimes
