TIDAL Doubled Its Subscriptions After Kanye West’s “The Life Of Pablo” Release

TIDAL have Kanye to thank for  the release of  his latest album, The Life of Pablo, the global streaming service has experienced a significant financial boost.

According to TMZ, TLOP has been streamed more than 100 million times since the album was unleashed a little less than two weeks ago. Not only is this a record for the streaming service, but it’s also more than doubled the amount of TIDAL subscribers—from 1 million to 2.5 million. This could total up to at least $15 million in additional revenue, the report says.

TMZ’s source also claims that a physical Life of Pablo drop could be on the horizon, but that’s yet to be seen. For now, though, the album’s TIDAL success won’t amount to success on the charts.

“Billboard has been informed that TIDAL is not currently reporting streams for tracks on Kanye’s album to Nielsen Music,” said Billboard’s vice president of charts and data development, Silvio Pietroluongo. “Therefore streams from TIDAL for this title will not contribute to Billboard’s chart rankings at this time.”

Earlier this month, Kanye said he would never sell the album. “My album will never never never be on Apple,” he tweeted. “And it will never be for sale… You can only get it on TIDAL. Also all Good Fridays songs will be on TIDAL. Me and Kendrick got 40 songs and me and Young Thug got 40 songs. 40/40 club!!!”


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