Sugarboy sets to drop debut album April 22nd

Sugarboy sets to drop debut album April 22nd

Fast rising G-Worldwide Nigerian Dancehall, Afrobeat singer and songwriter Umoren Akanimoh Felix popularly known as Sugarboy has announced April 22, 2017 as the date for the release of his debut album titled “Believe” at an exclusive event to be held at the Grand Ballroom of Oriental Hotel, Lagos at a pre-album release press conference held in Lagos.

The album which will be the second to come out of the G-worldwide label in the space of two years is a project that the artiste and his team have been working on for quite a while now. Sugarboy says it is the culmination of hard work and dedication on the part of his team to push him till the vision for his own debut body of work becomes a reality.

He added that he is ready to add his own body of work to the growing repertoire of Nigeria music available for consumption by fans globally since it’s no longer news that the Nigerian music industry remains the market leader in the supply of content that feeds the growing global interest in Afrobeats music made popular by the legend Fela Anikulapo Kuti.

When asked if there would be any notable collaboration on the album, the singer says it is best at the moment to wait till the fans get an experience of the upcoming album, raising questions if this would mirror the label’s last album project which only featured artistes signed to the label. The viability of this approach however has become a moot point judging from the success that attended Sugarboy’s label mate Kiss Daniel debut album “New Era” showed that the label’s influence was not a fluke, as the album debuted at number 8 on the Billboard World Albums Chart; earning both the artiste and G-Worldwide Entertainment numerous awards.

L-R: Kiss Daniel, Brand Consultant Edward Isreal Ayide, Sugarboy, Manager, louiza Williams and Don Tee at the press conference held at Beni Apartments, VI, Lagos.

Brand Consultant to the label Edward Israel-Ayide says the label is trying its best to disrupt the status quo in the Nigerian music industry, citing examples such as Macklemore and Ryan Lewis and Chance The Rapper’s out of the box approaches to music marketing as the Label inspiration. To suggestions of perceived clannishness by the Label, Isreal-Ayinde says this is not the case, and that the relationship of the Label and its acts with other industry players could never have been better.

Leading up to the album, Sugarboy had previously released major hits such as “HolaHola”, “Double”, “legalised”, and “Dada Omo” as well as doing what a reviewer labeled “God’s work” on collaborations with other acts on the G-Worldwide label.

Sugarboy added that the “BELIEVE” album is 22 tracks loaded with message for different classes of people will be available online and offline on April 22nd and free copies would be available to guests at the Album Launch Concert on the same day.


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