The company is allowing users to look at the records of their friendships, and potentially providing advertisers with data too.
Snapchat has launched a new feature with a focus on friendships in a bid to take on rivals like Facebook and Instagram.
Friendship Profiles will allow users to access the records of relationships with each other, collating the images, videos, messages, links, and more that they have saved in Chat.
Announcing the update, the company said: “Friendship Profiles make it easy to find your favourite memories and the important information you’ve saved over time. It’s the fastest way to find the highlights of your friendship.
“Friendship Profiles celebrate your relationships in a private way – each Friendship will only be visible to you and the person (or Group!) that you are friends with on Snapchat.”
It will be rolling out to users across the world over the coming weeks, it added.
To find a Friendship Profile users just need to tap on the friend or group’s Bitmoji – the personalised avatars which Snapchat uses.
