The music star may be the next face of the brand.
Selena Gomez’s return to the spotlight may be slow and steady, but it’s by no means subtle. She made a buzzworthy comeback and win at the American Music Awards, started posting on her Instagram page again (she’s the most followed account on the app) and shown that her chic street style has not skipped a beat, despite a three-month hiatus. Now, we may be seeing much more of her once again, as she could be the next face of Coach.
It was reported early this week that the singer and actress signed a $10 million deal with the American luxury label. The contract would make Gomez the face of Coach—she’ll be expected to star in ad campaigns—and at the helm of her own line for the brand.
Perhaps this explains why the 24-year-old was recently spotted in a Coach graphic tee and handbag last week.
Earlier this year, Gomez was announced as the face of Louis Vuitton and starred in her first major fashion campaign in the brand’s Series 5 ads in June. She’s also been spotted front row at its shows in Paris, and has frequently sported Nicolas Ghesquière designs on the red carpet, including the Met Gala in May.
Now, after she’s teamed up with the French brand, we can’t wait to see what she’ll bring to the American heritage label, which just celebrated its 75th anniversary. If her designs turn out anything like her personal style.