Ariyo Awodele Ezekiel popularly known as areezy, one of the shining light of Afrobeats has launched his own clothing label, Somori clothing.
The sensational Afrobeats\Afro-fusion artist broke the news of the launch of the roll out of his summer collection few days ago amidst the success of his newly released body of work titled Somori EP.
Somori summer collections is a casual beach style fashion for men who like their attire classy, dressing up with a minimalistic but impressive design that exudes elegance is what Somori clothing delivers. The full range of the brand has all the designs, colours and fabrics that are extremely breathable, comfortable and suit a man’s personal aesthetics.
Being able to launch this collection is a big deal for me and I am excited this idea is able to see the light of the day, I have always had a flair for fashion even before music, the early stage of my life was spent around fashion business before I discovered my talent in music and like they say, true passion never dies. Summer collections is just one of the numerous designs we are pushing out, we are creating something for every occasion.
Just like many music stars both internationally and locally who have come up with their own line of clothing in the past. Kanye west, Jay-Z, Rihanna, Olamide baddo, Wizkid and Fireboy to mention a few who have diversified into the fashion business. The ori crooner is not afraid to also push the envelope and dominate in the fashion world, his line of clothing is set to appear in stores across Lagos and can be shopped online.
These men’s casual wear are designed to give the much needed comfort during the warmer month and comes with amazing branding and top of the mind packaging which can compete with some international fashion brand.
Somori Clothing Boutique pop-up will take place in Lagos on the 4th and 10th of June on the island at paradise beach resort Ajah and mainland Mama Jullie’s place Iju, Lagos respectively, where people will be treated to live listening session of his newly released 7 track EP, this will feature top industry pals, artistes, media personnels, friends and fans.
You can shop these pieces on www.somori.clothing
