As part of activities to commemorate World Oral Health Day 2026, Pepsodent, a leading voice in oral hygiene advocacy, launched a school activation campaign in select schools across 17 states to promote healthy oral habits among Nigerian children. 

The activation campaign was held simultaneously across key cities, including Port Harcourt, Abeokuta, Sagamu, Ibadan, Ondo Town, Awka, Enugu, Abuja, Lagos, Yenagoa, Keffi, Calabar, Uyo, Benin City, among others. The school activation offered the brand an opportunity to demonstrate the essence of good oral hygiene to the pupils. 

World Oral Health Day is celebrated annually every March 20 to empower people with the knowledge, tools, and confidence to secure good oral health, a key indicator of overall health, well-being, and quality of life. 

The World Oral Health Day school awareness campaign, which took place across 17 states in Nigeria, provided an opportunity to educate and enlighten thousands of school children on the importance of proper oral hygiene through interactive learning sessions and other engagement activities. 

In total, the campaign reached 51 schools nationwide, reinforcing the brand’s commitment to expanding access to oral health education and promoting preventive care practices among children at an early age. 

Speaking at the Lagos school awareness campaign held at Temidire Primary School, Oke-Odo, Alimosho, the Brand Manager, Pepsodent, Lauretta Amie, said that the campaign reflects the brand’s long-standing commitment to preventive oral care, particularly among children who are most vulnerable to poor dental habits. 

Amie noted that by combining education with interactive learning experiences, the initiative helps children better understand the importance of brushing correctly, reducing sugar intake, and maintaining regular dental check-ups. 

She added that Pepsodent remains focused on working with schools, parents, and communities to reinforce these habits, ensuring that the knowledge gained during such campaigns translates into consistent practices both in the classroom and at home. 

“At Pepsodent, we understand that maintaining healthy teeth is about more than just brushing once in a while; it is about building consistent, daily habits that protect your smile and overall health. That is why this year’s ‘Do The 2’ campaign is so important. We want families across Nigeria to see brushing twice a day, morning and night, not as a chore, but as a simple, achievable habit that makes a real difference. Beyond the message itself, we are also committed to providing people with the right tools, education, and support so they can take charge of their oral health. Through partnerships, community outreach, and interactive programs, we hope to empower Nigerians to protect their smiles and gain the confidence that comes with good oral hygiene,” she said.