It’s Nothing Like What You’d Expect
The Michael Kors brand is beloved all around the world and last fall the designer dived into the tech world with a line of activity trackers and smartwatches—aptly titled Michael Kors Access. Well, the American heritage brand is back at it again: Two new smartwatches made their debuts on Thursday.
“It’s clear to me that the future of fashion will combine great design, personal style, and innovative technology,” the designer stated in a press release. “And the amazing response to Michael Kors Access has confirmed that the future is now. We’re thrilled to be able to offer this next generation of smartwatches and hybrids.”
First up are the two new watches: the Sofie model for the ladies and Grayson for the gents . The styles will offer up customized notifications and tracking of sleep patterns and fitness. The Sofie will have eight different bracelet and plating options and seven interchangeable strap possibilities while the Grayson will feature four, as well as blue and black ion-plate, gold-tone, and stainless steel offerings. There’s literally also an app for that—adding personal photos into the watch face and linking out to a user’s personal Instagram account are just two of the major features.
The launch is the next step in the Access brand’s growing partnership with Google. Of the reveal, VP of Android Engineering at Google David Singleton stated, “Michael Kors Access display smartwatches have been extremely popular choices for users who wish to wear watches that are both stylish and functional.”