It was a night of recognition, glamour, and celebration of creative excellence at the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF) Awards as X3M Marketing Ideas Limited, Noah’s Ark Communications Limited, Insight Publicis, and Leo Burnett won big at the event.
The award ceremony, which was held recently, at The Hall, Victoria Island, Lagos, saw the Steve Babaeko-led X3M Marketing Ideas Limited lead the medal haul with 15 Gold, 20 Silver, and 7 Bronze, which eventually resulted in the agency being named the 2023 Agency of the Year.
Noah’s Ark Communications Limited came second on the medals table, carting home 12 Gold, 16 Silver, and 7 Bronze, while Insight Publicis and Leo Burnett emerged third and fourth, respectively. Insight Publicis won 9 Gold, 16 Silver, and 15 Bronze, while Leo Burnett won 1 Grand Pix, 9 Gold, 4 Silver, and 4 Bronze.
In his welcome remarks, the President of the Association of Advertising Agencies of Nigeria (AAAN), Mr. Steve Babaeko, noted that the LAIF Awards remain the beacon of innovation and creativity in the advertising landscape in West Africa.
