Hailey Baldwin Files a Trademark for ‘Bieber Beauty’ to Launch Her Own Line Of Cosmetics

Hailey Baldwin might be launching her own cosmetics line in the near future.

The 22-year-old model filed trademark paperwork for “Bieber Beauty” on April 10 with the intent to launch “beauty and cosmetic products” according to paperwork obtained by PEOPLE from the United States Patent and Trademark Office. She has also already filed to register “Hailey Bieber,” her newly married name, in October 2018 with the intent to launch a clothing line.

Baldwin is currently a global ambassador for Bareminerals, so she likely would not officially announce her own makeup brand until the contract ends.

The model, who got engaged to Justin Bieber in July 2018 and secretly married him at a N.Y.C. courthouse in September 2018, officially changed her last name from “Baldwin” to “Bieber” on social media two months after the couple said “I do.”

The name change came just one day after Baldwin was spotted at Levi’s new Time Square Flagship store opening in N.Y.C. wearing the brand’s iconic trucker jacket with her new married last name splashed across the back.

However, Baldwin and Bieber aren’t in any rush to hold a religious ceremony after their courthouse wedding, a source told PEOPLE.


About The Author

Yetunde Onanuga is the Business and Advert Manager for Maverick Multimedia, publisher of Acada Magazine where she doubles as the Beauty and Lifestyle columnist. She’s also the creative Director of Beautyful Beauty Ventures; a Make-Up/MakeOver and Fashion and Style outfit.

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