Guinness excites Lagos crowd with latest innovation, Guinness Africa Special
Following successful launches across different cities in Nigeria, the iconic beer brand, Guinness introduced their latest innovation, Guinness Africa Special to the people of Lagos.
‘The Go Karting’ track at GET Arena, Lagos was transformed into a colourful, and vibrant space playing host to the launch event with over 3,000 guests excited to meet #TheSpecialOne – Guinness Africa Special.
Burna Boy, Ycee, Kolasoul, Magnito, Simi thrilled guests, with Bovi and Jimmy keeping the crowd hyped and energised anticipating the excitement of the night. Super star DJ Spinall brought down the roof with his music line-up, Godwin Strings stole the night with his amazing talent, while Osa 7 used live graffiti to bring alive the famous Eyo image that is synonymous with the people of Lagos. #TheSpecialOne party had earlier toured the cities of Port Harcourt, Abuja, Enugu, Benin and Ibadan.
Made of Black ambassadors, Olamide and Phyno were present and in their element and the crowd went wild, especially when they performed “Iranu abacha” together. Olamide and Enimoney also took the fun a bit higher when they performed “Oyadab” getting everyone to pose with their Guinness Africa Special.
Speaking at the Lagos event, the Portfolio Manager for the Guinness brand, Liz Ashdown said Guinness Africa Special is the first new innovation from Guinness in 10 years and was created to satisfy the needs of young Nigerian consumers who constantly crave for something special and relevant to them.
According to her, “This product is special because everything from the packaging to the liquid to the advertising is truly African. The natural extracts were grown in African soil. The Ankara harp and pattern on the packaging proudly projects African routes and the beer has been tailored to young people’s tastes and at a price they can afford at just N200!”
The crowd had the chance to interact with the brand and also the unique opportunity to make the night their own. They were able to make their own #TheSpecialOne t-shirts, get creative at the face and body painting stand, and pose and engage with the unique props. People were also able to share their excitement and creativity with the crowd by interacting with the digital screens. It was indeed a memorable night!
Guinness Africa Special is the unique quality of Guinness stout with natural African extracts for a unique vibrant and refreshing taste. The beer is 5% alcohol by volume and sold at a recommended retail price of only N200.
Guinness Africa Special is a vibrant and colourful brand that has been made by us for us. From the drink itself and the packaging being truly African, to the event space and props that allow young people interact with the brand and make it their own to the advertising that was created by young Nigerian graffiti artist Osa7, this one is ours.
