Many people cannot afford to buy a luxury fashion item that costs $765 not to think of splashing that amount on distressed jeans with what looks like grass stains on them.
Mixed reactions have trailed Italian luxury fashion brand Gucci’s new line of products for Fall 2020. Gucci released a pair of jeans and a pair of jeans overalls “specifically treated for a stained-like, distressed effect.” They cost $765 and $1,400 respectively.
“Channelling the Fall Winter 2020 collection’s grunge vibe, this wide-leg denim pant is crafted from organic cotton specifically treated for a stained-like, distressed effect,” the Gucci website reads. “Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary.”
Many argue that rather than spend the “exorbitant amount” on the jeans, they could easily go to their garden with a clean pair of jeans and get the same effect in seconds.
Interestingly, Gucci is not the first fashion brand to push the envelope when it comes to distressed jeans.
Fashion retailer Nordstrom made news headlines for selling jeans caked in fake mud for a whopping $425 and the Onomichi Denim Project boutique has long been selling premium jeans that have been pre-worn by someone for at least a year.