Netflix has dismissed recent speculations about exiting the Nigerian market, affirming its commitment to serving its audience in the country.

In a press statement sighted by our correspondent, Netflix clarified that the rumours were unfounded. The platform reiterated its dedication to the Nigerian creative industry, highlighting its collaborations with local filmmakers and investments in original content to entertain and captivate Nigerian viewers.

This response follows a series of social media posts suggesting that Netflix might discontinue its services in Nigeria due to economic challenges and regulatory pressures. However, the company’s statement reassures its subscribers that it remains firmly committed to its operations in Nigeria.

Netflix has become a major player in Nigeria’s entertainment ecosystem, with several Nigerian productions gaining global recognition on the platform. Titles like Blood Sisters, Anikulapo, and Shanty Town have showcased the country’s storytelling prowess to an international audience.

This denial underscores Netflix’s strategy to expand its footprint in Africa, a key growth region, by deepening its connection with local markets and audiences.

Earlier, Kunle Afolayan, movie producer had been reported to have said that the movie streaming platform had quietly left Nigeria eight years after it launched in the country.

Afolayan was reported to have made this revelation while speaking at the 2024 Zuma Film Festival which took place in Abuja.

Afolayan said that Netflix had stopped commissioning new Nigerian originals and that unlike many of his colleagues, he was fortunate to have secured a third season for his hit series ‘Anikulapo’ before the platform made the decision.

He added that some of his colleagues were not that lucky as other Nollywood projects in development were cancelled.