MTN Foundation has said it is intensifying efforts to combat substance abuse among youths through its Anti-Substance Abuse Programme of 2019.
This initiative, it said, followed alarming statistics showing approximately 40 per cent of Nigerians, aged 18-35, struggle with drug addiction.
According to a statement, ASAP aims to raise awareness about detrimental effects of substance abuse through advocacy walks, educational programmes, and stakeholder conferences in Lagos, Abuja, and Port Harcourt
The foundation noted it has partnered National Drug Law Enforcement Agency and United Nations Office on Drugs and Crime to host the annual National Conference on World Drug Day, highlighting importance of early intervention and prevention.
‘“The urgency of addressing substance abuse cannot be overstated. Beyond its immediate health consequences, substance abuse erodes social cohesion, diminishes educational attainment, and hampers economic progress,” the statement said.
MTN ASAP campaign, with its holistic approach and partnerships, represents a source of optimism in this struggle, the foundation said.
By fostering a culture of prevention and support, ASAP is seeking to deter initial experimentation with drugs and offers a lifeline to those grappling with addiction.
Executive Director, Odunayo Sanya, stressed the collective responsibility in tackling this issue, saying “it is everyone’s fight because their high is our low.”
Sanya noted that the sentiment resonates deeply as Nigerians unite under ASAP, reaffirming their commitment to safeguarding the well-being and future of youths.
The director said through its advocacy walks and educational initiatives, MTN Foundation and its partners reaffirm their resolve to combat substance abuse and empower a generation resilient to its influence.
