GBFoods, a leading culinary and global manufacturing company, has unveiled Guinness World Record holder Hilda Baci as the brand ambassador for two of its flagship brands: Gino and Bama Mayonnaise. The announcement was made at the company’s corporate office in Lagos, signifying a new era of culinary excellence with Hilda Baci at the forefront, celebrating local flavors across a portfolio of Gino and Bama sub-brands.
This move will involve Hilda Baci taking consumers through her journey of preparing well-flavored meals and connecting with communities while reflecting on the role of GBfoods in celebrating culture, tradition, and the shared experience of food.
Speaking at the ambassadorial unveiling, Managing Director of GBfoods, Vincent Egbe, reiterated the company’s dedication to fostering local growth and its choice of Hilda Baci as the brand ambassador.
GBfoods is excited to welcome Hilda Baci into the Gino and Bama family. This collaboration is a tribute to our unwavering faith in the people of Nigeria, particularly the young individuals who are not only emerging as Africa’s rising stars but are on their way to becoming true global giants. It’s a celebration of their extraordinary achievements and a continued commitment to the pursuit of excellence and dedicated service.
Hilda’s remarkable journey, characterized by her unwavering determination, particularly during the Guinness World Record accomplishment, resonates deeply with our company’s purpose. It mirrors the essence of our brand, which is our steadfast commitment to consistently provide unparalleled culinary experiences and bring joy to millions of households across Nigeria.
Gino boasts an impressive array of products catering to varied palates, including Gino Max seasoning cubes, Gino tomato mix, party jollof mix, curry and thyme (herbs and spices), as well as pepper and onions. The brand consistently reinforces its commitment to infusing local flavors into every dish.
The Brand Manager of Gino sub-brands, Juliet Ifeanyi-Itoje, further emphasized the significance of this relationship.
Hilda Baci embodies perseverance, and a deep connection to the relentless pursuit of culinary innovation, which are values deeply embedded in our brand. Her partnership with GBfoods is a testament to our commitment to inspiring individuals to explore their passions and celebrate the richness of local cuisine.
Reacting to her ambassadorial appointment, Hilda Baci said
I am thrilled to join forces with GBfoods Nigeria, as I continue to celebrate the vibrant tapestry of local flavors. I look forward to very exciting times engaging consumers who have enjoyed the uniqueness of Gino and Bama as we herald a new phase in cuisine
Hilda Baci achieved global recognition when she accomplished the world’s longest cooking marathon earlier this year. With this collaboration, GBfoods aims to strengthen its commitment to local flavors and inspire culinary creativity, fostering a legacy that celebrates excellence and the relentless pursuit of dreams.
