It’s no secret that Kim Kardashian West can pretty much set, kill, and then bring back to life just about any trend on the internet. Case in point: baking. Only last Summer, West, after years of wearing the making setting technique, told the world that she was over it. Now, with the tease of her very own KKW Beauty baking powder, via Twitter, the trend is apparently ‘set’ for a comeback. (In case you forgot, baking is a technique used to set powder on the skin.)
Very little deets were given on the KKW Beauty version of the powder. We just see it being applied to West’s face along with the caption “KKWBeauty.com.” The beauty baking method had a major moment on Instagram and Snapchat and has been heavily used by West’s makeup artist, Mario Dedivanovic, for years. Until of course, she ditched it for a simpler aesthetic and “monochromatic nudes.” Naturally, the internet followed suit.
The still-infant brand has been cranking out newness with speed. Along with the baking powder tease, both West and Dedivanovic posted a pic of a new concealer, also expected to hit this Spring. It looks like the four-part undereye concealer that West hinted at back in July. What does four parts means exactly? We’ll have to wait for the tutorial that West and Dedivanovic were filming to fully understand. Curious to see how it compares to little sis Kylie’s recent release of a pretty extensive lineup of concealers? Only time and internet reviews will tell.
Credit: popsugar us