Nigerian singer-songwriter, Omawumi unveiled as Lifebuoy brand ambassador; to help children adopt better hygiene practices

Omawumi Lifebuoy brand ambassador

Lifebuoy Nigeria has unveiled sensational Afro-pop artiste, Omawumi Megbele as its brand ambassador during the official re-launch of the health care soap on Thursday, 6 September, 2018 in Lagos.

 

The event, which took place at the Raddison Blu Hotel, Ikeja, is part of a nationwide campaign aimed at helping 2 million children adopt better hygiene practices and reducing child mortality.

 

Speaking during the launch event, Brand Manager, Lifebuoy, Lanre Odupe, spoke on the brand’s rationale in selecting the artiste to represent the campaign, saying, “Omawumi is an excellent and passionate professional, a singer who is relatable to parents, guardians and their children. Being a mother herself she fully understands the need to address preventable diseases in Nigeria, and we are extremely delighted to have her on this initiative.”

 

Omawumi expressed appreciation to the Lifebuoy brand while stressing the importance of good hygiene in maintaining good health.

 

“Basic hygiene interventions like this can make a huge difference to the current issue of child mortality, and it would in turn help improve the health and wellbeing of children especially those under 5 years,” she said.

 

Present at the launch event were the Deputy Director, Co-curricular Department, Lagos State Department of Education; Assistant Director, Lagos State Ministry of Women Affairs and Poverty Alleviation, Mrs. Funmilayo Goodluck; CEO, Wellbeing Foundation Africa, Mrs. Amy Oyekunle; Country Director, Sightsavers, Dr. Sunday Isiyaku, among others.

Photo 1
L-R: Amy Oyekunle, CEO, Wellbeing Foundation Africa; Osato Evbuomwan, Category Manager Skin Cleansing, UNILEVER Nigeria plc; Omawumi Megbele, Brand Ambassador, Lifebuoy; Soromidayo George, Director, Corporate Affairs, UNILEVER Nigeria plc; Dr. Sunday Isiyaku, Country Director, Sightsavers at the relaunch of lifebuoy anti-bacterial soap in Lagos.
Photo 2
L-R: Mr Ogunlamoye Ayodeji, Deputy Director, Co-curricular Department, Lagos State Ministry of Education;Amy Oyekunle, CEO, Wellbeing Foundation Africa; Lanre Odupe, Brand Manager, Lifebuoy, UNILEVER Nigeria plc; Osato Evbuomwan, Category Manager Skin Cleansing, UNILEVER Nigeria plc; Omawumi Megbele, Brand Ambassador, Lifebuoy; Soromidayo George, Director, Corporate Affairs, UNILEVER Nigeria PLC; at the relaunch of lifebuoy anti-bacterial soap in Lagos.

 

About The Author

Yetunde Onanuga is the Business and Advert Manager for Maverick Multimedia, publisher of Acada Magazine where she doubles as the Beauty and Lifestyle columnist. She’s also the creative Director of Beautyful Beauty Ventures; a Make-Up/MakeOver and Fashion and Style outfit, having make up for the likes of Iyanya, Tayo Shobola, Olamide, Olaide Bakare, Brain and Denrele Edun amongst others.

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