Not content with just making some of the world’s most revered fashion and leather goods (who among us hasn’t wistfully stared at a Birkin bag in a store window just a little too long?), Hermès has announced that come 2020, it will also be offering skincare and cosmetics.
Developed and formulated in-house, and manufactured by third-party suppliers in France and Italy, the move represents the brand’s commitment to offering 360 degree luxury.
Speaking to Business of Fashion, Hermès CEO Axel Dumas said, “It’s quite exciting. It’s a new activity, with all the risks that involves, so we will deploy it progressively, initially in our own stores mainly, in a limited distribution so that we can learn.”
He added that to become a global beauty brand, Hermès needs the “three axes” of skincare, make-up, and fragrance. It has already enjoyed great success with a fragrance line, including the best-selling Terre d’Hermès and Twilly d’Hermès. All future packaging will, however, be plastic free to suit the discerning beauty customer.