Remember when everyone freaked out over the rose gold iPhone? Now, Apple has just released another colour: red. It’s a special edition (PRODUCT)RED collaboration available on the iPhone 7 and iPhone 7 Plus with a portion of proceeds benefiting The Global Fund’s HIV/AIDS programs.
“Apple is the world’s largest corporate donor to the Global Fund, contributing to more than $130 million as part of its partnership with (RED),” Deborah Dugan, (RED)’s CEO, said in a statement. “Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
The red iPhone, starting at $749, is available to order in stores and online starting at 8:01am PDT on March 24.