For the latest installment of the #MyCalvins campaign, Calvin Klein tapped the entire A$AP Mob group as the newest faces of its denim and underwear lines. Starring A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou and A$AP J. Scott, the hip-hop crew appears in the ultimate group shot photographed by Willy Vanderperre along with a behind-the-scenes video.
In the 30-second video, the rappers dance, goof off and talk style while wearing classic pieces from the Calvin Klein Denim and Calvin Klein Underwear lines. When the whole group tries to sync up to declare the brand’s iconic tagline “My Calvins,” A$AP Rocky accidentally drops the ball and says “Our Calvins” instead—making for the cutest moment of the video.
This, of course, is hardly the first time the stylish group of rappers has dipped their toes into the fashion world. The always well-dressed A$AP Rocky has several campaigns under his belt already for Dior Homme, DKNY and more. A$AP Ferg, meanwhile, actually studied fashion design in school and launched his own brand, Devoni Clothing, back in 2005.
The A$AP Mob ads are part of Calvin Klein’s newly-launched #MyCalvins campaign for Spring 2018, which centers around the theme of family and unity. Solange kicked off the campaign series last month with her “musical family” including singers and songwriters Dev Hynes (better known as Blood Orange), Kelela, Caroline Polachek and Adam Bainbridge of Kindness.
The brand will continue to roll out more of its “Our Family” ads throughout the Spring 2018 season.
Credit: Harper’s bazaar